Let’s clear the air—Facebook is not dead. Yes, newer platforms like TikTok and BeReal dominate headlines, and Instagram still leads the way with Gen Z and visual-first marketing. But Facebook continues to hold massive value, particularly for small businesses, B2B brands, local shops, and niche service providers.
In 2025, Facebook boasts over 2.9 billion monthly users, and more than 65% of them engage with brand content regularly. What has changed is the type of content users prefer and the way the platform distributes it. The Facebook algorithm now strongly favors meaningful engagement (shares, comments, saves), community-driven activity, and native content—especially Reels and Stories.
So, if your organic reach is dropping or ads aren’t converting like they used to, the issue isn’t the platform—it’s the approach. Let’s walk through five strategies that work right now.
Using Facebook Groups for Engagement and Sales
Facebook Groups are the engine of engagement in 2025. Why? Because the feed is crowded and competitive, Groups create intimacy and trust, two things that drive conversions.
While business pages remain important for brand identity, the real value lies in building or joining communities where your target audience already exists. Groups give you direct access to people who want what you’re offering—whether you’re a business coach, skincare brand, or online educator.
Here’s what to do:
- Start a Group around a shared interest, not just your product. Example: A yoga instructor could start “Mindful Movement for Busy Women” instead of “Jane’s Yoga Studio Fans.”
- Use conversation starters: polls, “what’s your biggest challenge” posts, behind-the-scenes videos, and peer-to-peer Q&As.
- Post live sessions, exclusive offers, and testimonials to move members toward purchasing—organically.
Groups are also ideal for seeding user-generated content (UGC) and collecting social proof. Once people begin to contribute their own stories or results, trust deepens and referrals increase.
Building a community isn’t just about engagement—it’s about creating opportunities for trust and conversion. If you want to dive deeper into how comments, DMs, and replies can turn casual followers into loyal customers, check out our guide on Community Management Tips That Turn Followers Into Clients.
How to Boost Organic Reach with Facebook Reels & Stories
Let’s be honest: organic reach through standard Facebook posts is tough. But Facebook has made it very clear—it wants creators and businesses to embrace short-form vertical video.
Reels now appear in Explore, Feeds, and Suggested Content, which means they’re a discovery tool. Even small accounts can go viral when content is relevant, timely, and attention-grabbing. Meanwhile, Stories give you the ability to stay top-of-mind, appearing prominently at the top of users’ feeds.
How to win with Reels:
- Keep videos between 15–30 seconds
- Use on-screen text and voiceovers
- Prioritize native editing (within Meta’s tools) for better reach
- Add keywords in captions and subtle branding
For Stories:
- Post consistently (daily if possible)
- Use stickers (polls, countdowns, questions) to boost interaction
- Share behind-the-scenes content, product demos, or testimonials
- Highlight upcoming offers or live sessions
Short-form video isn’t just for TikTok and Instagram anymore—it’s your ticket to being seen on Facebook.
Short-form video isn’t just for TikTok anymore—it’s become a discovery tool on Facebook too. If you want a deeper dive into how Reels are changing content strategy, check out HubSpot’s guide to Facebook Reels for practical tips and examples.
Community Management Tips That Turn Followers Into Clients
One of the most overlooked parts of a successful Facebook strategy in 2025 is community management. Think of it this way: your content may attract people, but how you interact with them determines whether they buy.
Responding to every comment, answering DMs promptly, and actively participating in group conversations sends a strong signal to both users and the Facebook algorithm—you’re real, present, and helpful.
Community-building tips:
- Assign someone (even if it’s you) to monitor engagement daily
- Use Messenger automation to start conversations after a user comments on a post
- Host AMAs (Ask Me Anything) or comment-to-enter giveaways to build buzz
- Follow up with engaged users privately, using Facebook’s lead forms or messaging tools
Facebook rewards meaningful engagement by increasing your visibility. So this isn’t just about being nice—it’s about working with the algorithm, not against it.
If you’re trying to manage this across multiple platforms, check out How to Build a Cross-Platform Social Media Strategy That Saves Time.
Running Effective Low-Budget Facebook Ad Campaigns
Facebook Ads are still powerful, but the way we run them in 2025 looks different. With increased ad costs, competition from larger brands, and evolving user behavior, small businesses must be smarter with smaller budgets.
Here’s what’s working:
- Start with retargeting warm audiences: website visitors, video viewers, and engaged users from your Group or Page
- Run short-form video ads—they perform better and cost less than static image ads
- Use the Campaign Budget Optimization (CBO) feature to let Meta allocate spend dynamically
- A/B test ad creative every 7–10 days
- Use comment-to-DM ads to start conversations in Messenger, especially for service businesses
And remember—quality trumps quantity. It’s better to have one well-targeted, high-converting ad with £5/day than five random ones that burn through your budget.
Facebook advertising has shifted toward intent-driven, short-form creatives in 2025. For a detailed walkthrough of current strategies and setup tips, see this updated Facebook Ads guide.
FAQs: Facebook Marketing in 2025
Can Facebook still help me grow my business in 2025?
Yes—if you focus on Groups, Reels, and engagement-driven content, you can still build strong visibility and trust.
Are business Pages still useful?
Yes, but treat them like your storefront, not your community hub. The real relationship-building happens in Groups and DMs.
Should I still invest in Facebook Ads?
Just be strategic—use retargeting, short videos, and small-budget testing before scaling.
How many times a week should I post?
Aim for 3–4 high-value posts per week, plus consistent Stories and 1–2 Reels weekly.
Conclusion: Facebook Still Delivers—When You Play Smart
Facebook isn’t fading—it’s evolving. The brands that continue to see results in 2025 are those that adapt their approach, leading with community, embracing short-form video, managing conversations intentionally, and spending wisely on ads.
Whether you’re a solo entrepreneur or a growing team, these five strategies give you a clear, doable path to staying relevant and profitable on Facebook. No fluff, no outdated tactics—just a system that works.
So instead of asking “Is Facebook still worth it?”, the better question is: “How can I make it work for me this year?”
